Inside Curva

Meet Jack Hurley — The Words Behind Curva

Curva was founded by Jack Hurley, a writer, strategist, and storyteller who believes in the power of language to shape how people see the world—and how they respond to your brand.

With a background in marketing and years of hands-on copywriting experience, Jack launched Curva to help businesses communicate with clarity, confidence, and creativity. Whether you're building a brand from scratch or need sharper messaging for your next campaign, Jack brings a rare blend of precision and personality to every project.

What sets Curva apart isn’t just great writing—it’s the strategy behind it. Jack works closely with clients to understand their voice, goals, and audience, then crafts messaging that connects and converts.

At Curva, copy isn’t just content. It’s your first impression. Your story. Your secret weapon.